Street Velodrome, a Cube Management IP first introduced in 2014, is the world’s most accessible live cycle sport event – an award-winning, pop-up event solution which brings the experience of Olympic cycle track racing right to the heart of the public.
The pop up velodrome track has been utilised in a variety of ways across the globe, for numerous clients, partners and local authorities, including community programmes, competitions, corporate challenges, charity events and fanzones.
Street Velodrome also forms the centre piece of Bike Party – a highly charged pro race programme with intense racing and exciting spills and drama, all supported by guest DJ’s and Ibiza-style partying.
Innovative and simple, providing a great solution for any ‘Get Active’ campaign, Street Velodrome is a shining example of The Cube group's Investment in Innovation programme.
An Official Partner of Sport England’s #ThisGirlCan campaign, Street Velodrome also supports the mission of UK Anti-Doping and the World Anti-Doping Agency (WADA) in achieving Clean Sport.
THE WORLD’S MOST ACCESSIBLE CYCLE SPORT EVENT
To create an entertainment-based cycling spectacle that has the power to energise change.
To make being active by cycling more accessible by enabling our partners to engage with elite sport as well as energise change at grassroots level.
To bring the sporting theatre of Olympic-style track cycling right into the heart of the community.