Street Velodrome is the world’s most accessible live cycle sport event - an award-winning, entirely free to participate, pop-up event solution which brings cycle track racing to the public. Since its launch in 2014, the activation has been utilised in a variety of ways across the globe, for numerous clients, partners, brands and local authorities.
Central to the velodrome’s structure are two dramatically banked corners which allow riders to experience the thrill of an Olympic-style cycle track racing. The rest of the equipment forms a highly-branded fan zone area and is full of atmosphere with live music, celebrity presenters and expert coaches keeping spectator crowds entertained.
The track can be utilised in various ways:
At the end of each year, Street Velodrome organises a Super Finals Bike Party – a highly charged pro race event with professional athletes, intense racing and exciting spills and drama, all supported by guest DJ’s and Ibiza-style partying.
THE WORLD’S MOST ACCESSIBLE CYCLE SPORT EVENT
To create an entertainment-based cycling spectacle that has the power to energise change.
To make being active by cycling more accessible by enabling our partners to engage with elite sport as well as energise change at grassroots level.
To bring the sporting theatre of an Olympic-style track right into the heart of the community.
To inspire and give confidence to the younger generations and celebrate an active lifestyle.
The Street Velodrome concept was created by the late Carl Thompson in 2014.
Carl, a passionate cyclist and 'get active' campaigner, joined Cube in 2018, and led the SV activation until 2022.